Reverse Sponsorship
Freedom Coffee Co.
Some sponsorships put a logo on a car. This one puts a name on our mission.
The Story
A Sponsorship Turned Inside Out
Most teams chase sponsors. Dark Horse Racing does the opposite: the #47 carries Freedom Coffee Co. not for what the brand can do for the team, but for what the team can do for the memory behind the brand.
Freedom Coffee Co. was built by a Gold Star family to honor Army WO1 Dustin Harrison — killed in action on January 5, 2020, in Kenya, aboard aircraft RIPIT-21 — and to serve the veteran community he belonged to. The same crash took SSG Bruce Triplett and CSM Henry Mayfield Jr. Their sacrifice anchors everything this partnership stands for.
Every lap the #47 turns, every podium, every paddock conversation — it all carries Dustin's name to new audiences, and every one of them is an invitation to learn it.
Gold Star Wife
Hope Harrison
Hope carries Dustin's legacy forward through Freedom Coffee Co. — turning unbearable loss into a mission of awareness, connection and support for veterans and their families.
"Not Forgotten. Never Forgotten."
Dustin Harrison, Bruce Triplett and Henry Mayfield Jr. answered their nation's call and gave everything. The #47 races so their names are spoken in places — race paddocks, podiums, live streams — where they might otherwise never be heard.
WO1 Dustin Harrison
KIA January 5, 2020 — Kenya. Aircraft RIPIT-21.
SSG Bruce Triplett
Killed in the same action — honored alongside Dustin.
CSM Henry Mayfield Jr.
Killed in the same action — honored alongside Dustin.
Mission Awareness
Every Race Is a Memorial
When the #47 rolls onto the grid with Freedom Coffee Co. on its flanks, the mission travels with it: Gold Star families deserve more than a moment of silence — they deserve a movement.